What’s the purpose of blogging in PR people would ask, the following will answer that question.
Well, blogging in the PR industry is a good way of communicating with one another, as it is for free but also you are getting your messages and opinions out to the public. PR is all about communication and building relationships, it also helps companies and people to get there name out into the world and allows people to know about them and what they do.
In PR, another important aspect is networking. The more connections you have, the better it is. There’s this saying "It's not what you know, it's who you know." As we all know the Internet and all social media is a great way of networking. There are so many things that can be done, once you have that connection you have made. So this is where blogging comes in, as it’s not just about a good looking blog site but the quality of information that is in it and if the information is relevant or not. This will determine whether or not the blog you have created has put its message across to people or not.
The following is a website I found that was quite interesting and I just wanted to share (: so enjoy:
http://e-strategyblog.com/2009/12/the-importance-of-blogging-10-reasons-pr-people-should-blog/
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